Advisory Services
Our strategic advisory services help organizations envision new ways of serving their customers by examining latent user needs, business requirements and goals, market factors, and technology factors. Strategies are expressed in visual form to facilitate a common understanding and to ensure the original strategic concept is fulfilled as the idea moves from concept to design and into production.
Outcomes and Deliverables
Strategic Brief:
The outcome of a Strategy engagement is an actionable plan described in a Strategic Brief. The Strategic Brief lays out the overall context within which the strategy was developed (e.g., business goals, unmet needs, user personas, etc.) and provides the results of user analysis or testing, user observations, market research, and technology research. The Strategy Briefing provides the basis for a common understanding of the strategic framework within which the product or solution will be designed and implemented.
The Strategic Brief answers questions such as:
- why are we creating this product
- who are we talking to
- what do we know about them
- what is the main idea we need to communicate
- what design elements will get the main idea across best
- how do we know we are right -- what evidence is available.
Concept Prototypes:
We provide visual prototypes of candidate design concepts as a means of helping our customers visualize ways in which a strategic idea can support business objectives. These prototypes can also be used to conduct user research and assess user interest in an idea.
Contact us to learn more about our Strategic Services.